· How does workplace branding differ from branding in general?
· Why is it important?
Workplace branding is an extension of your personal or your company’s brand. Your workplace (skyscraper, office, warehouse, desk, etc.) is where you do your work. The simple branding model is YOU + your passion and knowledge or a company’s collective passion and knowledge. For companies of any size successful branding begins with the honest appraisal of your company’s main business, your strengths and your customers’ needs…and how you address them. Workplace branding is like putting the clothes on the model.
If you have not chosen the location for your business, or if you’re thinking of moving or upgrading, make sure your workplace and the company’s culturally distinct workspace inside it are a direct extension of the simpler branding ideal. Be it a warehouse, an office or a trendy loft, your workplace brand should reflect who you are and how you want both your employees and your customers to perceive you.
