CANstruction is an annual competition in which participants
create large structures out of canned food. The purpose of the contest is help
end world hunger. Winners are announced and after a brief exhibit of the structures,
all the cans are donated to local food banks.
For this year’s CANstruction competition, Environ’s Vice
President Willetta McCulloh came up with a concept that promotes a simple
message: “EAT UGLY.”
Her inspiration was an article by National Geographic in
which the statistics of food waste were astounding:
Nearly 800 million people suffer from hunger.
46% of fruits and vegetables never make it from farm to fork.
According to the largest grower of mandarins in Peru, 30% of
his crop won’t be exported because it won’t be the right size, color, or
sweetness, or it might have blemishes or scars.
